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[edit] Description

"Follow the Owl" (Quote from Jo in her You Tube announcement regarding Pottermore on June 23, 2011.) Pottermore website can be found here.

On June 15th, 2011, Jo played a game with her fans. Placing glues around various websites, we were let to finally locate the [1] site. As of today (6/16/2011) we do not know what the site will be used for. According to Leaky's article here "Leaky has seen a preview of Pottermore and it is, in a word, breathtaking. That is all we are permitted to say at the moment."
Information: Description of Pottermore to come when we know more about it.

Update: June 23rd release. Piottermore is an online reading experience that will allow the reader to take part in the story.

Source(s): Pottermore

[edit] Information

[edit] Pottermore Previews

[edit] The First Pottermore Preview

Read about the first Pottermore preview here on The Leaky Cauldron.

from The Leaky Cauldron article ...

The first of three Pottermore previews has been unveiled through Twitter, and gives a quick glimpse at the introduction to Chapter 6 of Sorcerer's Stone: 'The Journey From Platform Nine and Three-Quarters.'

[edit] Video

Look here for the Video of Jo's conference.
In an excerpt from her press release, Rowling states ...

At a press conference at the Victoria & Albert Museum in London, Rowling revealed some key features of the website. In an announcement which will thrill fans, she described how she has brought to life both the Sorting Hat and Ollivanders experiences from her books for the first time on Pottermore, by revealing the questions asked by the Sorting Hat - which places newcomers into their Hogwarts houses according to their characteristics - and the magic behind the Wand Chooser – which finds the right wand for each user from over 33,000 possible combinations. She also revealed glimpses of the new information she has provided on some of the best-loved characters.

[edit] Pottermore Team Biographies

Team Biographies Page

  • Neil Blair (Hufflepuff) Rowling's literary agent

  • Rod Henwood (Ravenclaw) is the Chief Executive Officer of Pottermore.

  • Tom Turcan (Ravenclaw) is the Chief Operating Officer of Pottermore.

[edit] Pottermore Company Profiles

  • TH_NK is the strategic and creative development partner that has led the execution of the Pottermore concept, under the direction of founder Tarek Nseir (Hufflepuff).

  • adam&eve has been responsible for all branding and marketing, including the launch strategies and the production of the announcement film for YouTube.

[edit] Pottermore PR Team

  • Mark Hutchinson mark@markhutchinsonmanagement.co.uk tel 07904 359339
  • Rebecca Salt rebecca@stonehillsalt.co.uk tel 01620 829 800

[edit] Secret Street View

As Pottermore was introduced to Fans, Jo used a set of clues that were released on various fan web sites. The clues were sets of coordinates that led to a website called Secret Street View.

From Secret Street View ...

J.K. Rowling has something new to announce.

This is not a new book, but it is something equally exciting. As a teaser before the official announcement, ten letters have been hidden on this website for you to find. To locate them you just need to enter ten individual coordinates in the search box and explore.

The coordinates are being revealed among ten Harry Potter fan sites throughout the 15th and 16th of June 2011. Find the correct sites and you could be one of the first to piece the word together.

Good luck to you all.

Secret Street View Coordinates:

42.523356,-70.890698 (Leading to the letter E) This coordinate relates to a street in Salem , MA.
-29.239004,24.507602 (leading to the letter T) These coordinates take you to Africa.
53.476311,-2.22971 (leading to the letter M)
51.530377,-0.123259 (leading to the letter T) These coordinates take you to King's Cross

The Fan Sites that contained the clues were:

- The Leaky Cauldron
- MuggleNet
- HarryPotter-Xperts
- ClubeDoSlugue
- Portkey
- UniversHarryPotter
- Snitch Seeker
- BlogHogwarts

[edit] YouTube Announcement

The You Tube Announcement regarding Pottermore (release date upcoming) can be found here.

[edit] Twitter

You can find Pottermore's Twitter page here,

[edit] Facebook

Pottermore page on Facebook can be found here.

[edit] Trademark

Information from Trademarkia
"On Thursday, July 23, 2009, a U.S. federal trademark registration was filed for POTTERMORE. This trademark is owned by Warner Bros. Entertainment Inc., Burbank, CA 91522. The USPTO has given the POTTERMORE trademark serial number of 77788415. The current federal status of this trademark filing is SECOND EXTENSION - GRANTED"
Serial Number: 77788415
Filing Date: 7/23/2009
Registration Number: NOT AVAILABLE
Registration Date: NOT AVAILABLE
Goods and Services: Providing multiple-user access to a global computer information network; providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest; providing on-line communications links which transfer the web site user to other local and global web pages; providing on-line facilities for real-time interaction with other computer users concerning topics of general interest
Mark Description: NOT AVAILABLE
Type Of Mark: Service Mark
Published For Opposition Date: 12/15/2009
Latest Owner: Warner Bros. Entertainment Inc.
Burbank, CA 91522

The USPTO makes this data available for search by the public so that individuals can locate ownership information for intellectual property, much the same way a county might make real estate property ownership information available.

Mark Drawing Code: Standard Character Mark
Design Search: (NO DATA)
Register Type: Principal
Disclaimer: (NOT AVAILABLE)
4000 ...
BURBANK, CA 91522-0002
Related Tags: POTTER MORE providing multipleuser access global information network providing online chat rooms electronic bulletin boards transmission messages users

[edit] WhoIS Site Registration Information

You can find the information regarding site registration for Pottermore here at WhoIS.

From the WhoIS website ...
Domain name: pottermore.com

Technical contact: Administrator, Domain (DA617163)
NetNames Hostmaster
3rd Floor Prospero House
241 Borough High Street
Borough, London, SE1 1GA
+44.2070159370 Fax: +44.2070159375

Administrative contact: Blair, Neil (NB824761)
Christopher Little Literary Agency
10 Eel Brook Studios
125 Moore Park Rd
London, SW6 4PS
+44.2077364455 Fax: +44.2077364490

Record created: 2011-02-14 07:44:32
Record last updated: 2011-06-13 08:58:35
Record expires: 2012-06-25 16:03:00

[edit] External Links

===Links to News Articles'===
Pottermore on The Leaky Cauldron
Pottermore on Publisher's Weekly
Pottermore on The Washington Post

[edit] Links to Pottermore Announcements

[edit] Press Releases and Press Room

[edit] Links to Pottermore Associated Companies or Agencies


[edit] Trademark Information

Can be Found here
Images in the Leaky Galleries: (Add links as we get them)

[edit] Fandom Responses

Link to your blog or MyLeaky Profile where you discuss the events surrounding the Pottermore experiences.

Discussion on The Leaky Lounge can be found here.

[edit] Images

[edit] Leaky Gallery

Pottermore Images on Leaky Galleries