Yay first comment!
I cant wait to start seeing these on TV! :D

She looks absolutely gorgeous! I love the way they styled her hair and the clothes she’s wearing. But other than Emma being in it it’s just a bit ‘meh’. :/

All right, I am going to be a negative Nancy here, so don’t start wishing death upon me or whatever.

It was a bad advertisement. It did not sell it’s product, was a disjointed “story” and pretty much made no sense. I suppose Watson looked good, but it was still a poorly constructed ad.

I may not be in advertising, but I am a consumer, and this ad did not make me want to go out and pick this up.

It thought it was elegant and sweet, but I thought Emma had commented in more than one interview about how much she disliked the idea of perfume? I don’t know, it was an older interview, and it might just have been about how she didn’t want to have her own fragrance line; that’s the only part of it that I remember for sure. Anyway, I thought it was nice, and it wasn’t nearly as awkward to watch as that music video Alan Rickman was in a while back!

soo coool!! emma great job!!

That was long!:p
But it was cute!

I want that perfume and I am so uploading this to Youtube. I love her smile and i love the end.

Congrats Emma! You rock!

Your rock Emma!!!!!!! I want this perfume………….

well done Emma – did the bookstore remind anyone of Ollivanders??

I kind of have to agree with hrrypttrfn328, Emma did really well, but the story was to long and boring. I didn’t feel it. She looked good, but not her best. When it comes to perfume-ads I like the short ads better. But I bet they won’t send out the full ad on TV, probably a shorter version. I bet I’m going to like that better :D

Yeah not a great advert, which has nothing to do with Emma and everything to do with the writers/director. Just long and boring and when you couldn’t see Emma’s face all interest kind of died. The music was annoying too.

Emma did a wonderful job! It’s just that the rest of it was kinda…meh, alright. It didn’t make me want to rush out right away to the store to buy the product.

@PotterAcumen: She said she disliked the idea of celebrities selling “their” own perfume, so consumers end up smelling like them . She is not against recommending one she likes, though. If I did not have perfume allergy, I’d try this one.

Congrats Emma! You rock!