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Emma Watson and People Tree S/S '11 Launched; "Pure Threads" Capsule Collection with Alberta Ferretti Launched

Posted by: Rosi
March 05, 2011, 01:16 PM

Emma Watson (Hermione Granger) has been hurtling forwards in the fashion world recently, having just launched her Spring/Summer '11 collaboration with People Tree and unveiled her capsule collection with Alberta Ferretti.

Firstly, People Tree released a new video of Watson on set of the Spring/Summer People Tree catalogue photoshoot. You can find that video here on YouTube or below:

Find the Spring/Summer collection here on the People Tree website and an Elle Special Feature with campaign images from the shoot at this link.

Watson also just unveiled "Pure Threads by Emma Watson Alberta Ferretti", her capsule collection with Alberta Ferretti. Subscription-only WWD released the very first pictures of the line and quotes from Ferretti saying Emma sought "a Jane-Birkin-in-the-Seventies image". Some of the proceeds will be donated to People Tree and the collection is made up of denim shorts, a shirt, two dresses and a long skirt.

Watson commented further:

I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes ... I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology.
The capsule collection will be available exclusively on from the 21st of March this year. 

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1111 Points

Love Emma Watson:)

Posted by Harrypotterultrafan on March 07, 2011, 12:22 PM report to moderator
137 Points

I love her clothes! They are so pretty!

Posted by americangirlemmie on March 07, 2011, 12:47 PM report to moderator
317 Points

Emma’s collection for People Tree is utterly gorgeous. The clothes are handmade from scratch; the threads are dyed by hand before being woven. They are totally unique, long – lasting items. You’ll love and keep them forever. I couldn’t resist ordering three items – the Emma Blazer, the Sienna – and the Sophie dotted dress, and they are all classy, high and totally wearable. Now I just need those clouds to disappear from the sky to wear them … I totally hope it’s not going to be Emma’s last collection. Designer clothes are too expensive for me but it’s still great Alberta Ferretti is going fairtrade – maybe more big names will follow suit.

Posted by siena on March 07, 2011, 01:39 PM report to moderator
4852 Points

The clothes are so nice!

Posted by #1 Witch ROAR! on March 07, 2011, 06:02 PM report to moderator
150 Points

lovely emma<3

Posted by Winkyxx on March 07, 2011, 07:56 PM report to moderator
948 Points

The video is cool…the clothes are ok, but not my style ;/
I think Emma looks stunning, but a bit awkward in this vid.
…but I’m still a big fan ^^

Posted by Miss Weasley on March 08, 2011, 08:42 AM report to moderator
1317 Points

Emma brings class to what ever project she does. The clothes are adorable.

Posted by hewy on March 09, 2011, 04:30 PM report to moderator
889 Points

She looks beautiful with or w/out a smile. Lots of Luck to Emma on her collection of clothes.

Posted by molly43 on March 11, 2011, 06:44 PM report to moderator
7027 Points

I love Emma Waatson, she is an amazing actress!! :)

Posted by Ariana Devins on March 12, 2011, 05:01 AM report to moderator
3158 Points


Posted by potternotrotter on March 12, 2011, 05:51 AM report to moderator
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