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New Images, Video, Interview from A/W 2010 People Tree Collection Endorsed by Emma Watson

Posted by: Rosi
August 27, 2010, 10:51 AM

The People Tree website has been updated with new material from the Autumn/Winter 2010 collection endorsed by Emma Watson (Hermione Granger). The update include a number of new images, which can now be found here in our image galleries, an interview, a note from Emma and a video clip, which you can see here.

The actress writes of her visit to Bangladesh to better understand the impact of Fair Trade:

I still find it hard to convey what Fair Trade means to those producing our fashion - it's just so impressive to see how the women have used Fair Trade clothing to escape poverty and empower themselves and their children. I was very moved and inspired.
Watson also explains that she was not "centrally involved" in the design of the Autumn/Winter 2010 collection but helped in the selection of a number of Fair Trade textiles featuring in the new fashion line. When interviewed, Emma spoke briefly about the processes involved in handmaking garments:
I always find it difficult to impress on people what 'handmade' really means. To make a simple garment they have to produce the yarn, hand-dye the yarn, get it onto the loom, then weave the fabric, cut it to the pattern, sew it into the garment and then embroider it - all by hand. It is so hard for people to imagine what it takes to create something and how special that item of clothing is.
Emma later continues:
I've been given a lot in my life and I have had so many fantastic opportunities. It's really important to me that I try to give something back. I wanted to find the right thing and working with People Tree is so special and rewarding and the best way I can do that at the moment. I really believe in Fair Trade and I just want to see more of it in the world. I need to know there are more places like Swallows.
You can find the full interview on the newly updated website at this link.

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207 Points

Wow! Emma, that was a very great idea. good job and thumbs up for you :>

Posted by blessi on August 27, 2010, 11:04 AM report to moderator
523 Points

yeah Emma! that black cardi she’s wearing in one of the pics is super cute.

Posted by Phlegm dela Coeur on August 27, 2010, 11:24 AM report to moderator
13617 Points

Emma rocks!!
I love that lil’ black dress!!
AND I’m a fair trade supporter as well!!
yayy!!! x)

Posted by Gryffindor_Girl_xx {ROAR!!} on August 27, 2010, 11:56 AM report to moderator
10268 Points

Good cause. People need to think about the consequences of how they spend their money. Most of the ‘bargains’ that we enjoy are based on the exploitation of resources and cheap labor in the Third World. I hope that the increasing availability of fair trade goods and ‘microlending’ for startups of small craft businesses (especially those headed by women) will help to lessen the miseries of world poverty.

Posted by WeenyOwl {The Human Deluminator} on August 27, 2010, 12:28 PM report to moderator
1740 Points

She went to Bangladesh?! No one ever goes there, cause being one of the poorest countries in the world no one gives a damn about Bangladesh, I should know cause my background is bengali.
The women there do work day night just to feed their families, there’s factories there where women work till they can barely move but are barely payed a thing. It’s good to know that people are becoming more aware that poverty strikes everywhere……

6352 Points

I like People Tree’s fashions very much. They’re very stylish. But more importantly, People Tree is a Fair Trade manufacturer. What they’re doing with Swallows is critical in helping poor people gain more control over their lives simply because they are better able to support themselves. The world needs more businesses like People Tree.


Posted by KB Prez [ROAR!] on August 27, 2010, 02:07 PM report to moderator
1535 Points

go emma

Posted by the_mudblood_prince on August 27, 2010, 02:29 PM report to moderator
2792 Points

I love what she’s doing great cause and good on for her. I have a real issue with “celebrity” designers. Being a fashion designer myself I know how hard it is to get your designs into the public eye and She is a very lucky girl to be able to get her designs across to everybody.

Posted by Snunkiebrian (Gold Marauder46) on August 27, 2010, 03:25 PM report to moderator
5439 Points

Good Emma

Posted by Fleur-de- Lily on August 27, 2010, 04:50 PM report to moderator
3455 Points

Awe, she reminds me of Jo :) … its so lovely seeing HP stars using their position in life, and the great opportunities they’ve had to help others!!!

Posted by Catherine ( *SQUEE!*) on August 27, 2010, 05:53 PM report to moderator
4852 Points

Great job Emma! Very good of her! She is so down to earth!

Posted by #1 Witch ROAR! on August 27, 2010, 06:02 PM report to moderator
1980 Points

OMG! she went to bangladesh. im from there!

Posted by floridianhp*ROAR* on August 27, 2010, 06:23 PM report to moderator
41 Points

her hair… </3

Posted by Garrett on August 27, 2010, 06:34 PM report to moderator
10839 Points

way to go emma :D so humble and loving :D

Posted by ϟ☮Sindi a.k.a Remy [ROAR!!]☮ϟ on August 27, 2010, 07:14 PM report to moderator
5503 Points

I loooooooooooooooooooooooooooove the clothes!

Posted by ksddancer... ROAR!!!!!!! on August 27, 2010, 07:24 PM report to moderator
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