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Scholastic's Real Magic of Harry Potter Campaign Starts (Updated)

Posted by: Edward
March 24, 2010, 01:11 PM

American Harry Potter book publisher Scholastic has announced a new contest open to US residents aged 7-14 to win one of four family trips for four (4) to Universal Orlando Resort's The Wizarding World of Harry Potter.  The Real Magic of Harry Potter Campaign is offering eligible entrants the chance to visit the Harry Potter theme park, which includes:

  • Roundtrip airfare.
  • Ground transfers to/from airport in Orlando.
  • 3 nights at an on-site hotel.
  • 3-day/2-park admission to both Universal Orlando theme parks
To enter, those eligible have from now until June 1, 2010 to enter via the Scholastic website:  As the press release relates, the Real Magic of Harry Potter Campaign "includes an all new Harry Potter digital experience, a sweepstakes to enter for a chance to win one of four family trips to Universal Orlando Resort's The Wizarding World of Harry Potter (opening spring 2010), a new advertising and social media campaign, and special offers through retail outlets, Scholastic Book Clubs and Book Fairs nationwide. Designed specifically for new readers, The Real Magic of Harry Potter Campaign will offer millions of kids a very special way to begin their Hogwarts journey this spring."

The press release also includes additional information about the looming launch of the revamped Scholastic Harry Potter website, which readers will recall is set to be revealed on March 25th.  Quoteage:

"Beginning on March 25, 2010 with the launch of an all new Harry Potter on-line experience ( ), new readers will be introduced to the boy wizard and each of the seven books in the series, and will be able to share their Harry Potter journey by:
  • Sending an Owl or Howler to a friend, inviting them to join the magical adventure;
  • Answering questions to prove their Harry Potter knowledge and unlocking magical activities; and
  • Searching the glossary of Harry Potter terms to become a more advanced Harry Potter reader.
"Also launching March 25, Scholastic Facebook fans can visit Scholastic's Harry Potter Facebook Tab to share the brand-new book trailer video, unlock and post Facebook exclusive virtual stickers, and participate in weekly polls on Harry Potter."

Update:  A preview Book Trailer for the Harry Potter Scholastic website has made its way online, and be seen via the Scholastic Facebook and YouTube pages.  Along with the thirty second trailer, a voting forum and question section are also now open on the Facebook page.  Thanks to Sue!

On a related note, the opening date for the Wizarding World of Harry Potter is set to be announced this Thursday, March March 25 at 12 pm eastern time.  Stay close to Leaky for the very latest!

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3777 Points

i honestly cant wait to get on tomorrow

Posted by ZachBlack [ROAR] on March 24, 2010, 05:29 PM report to moderator
1740 Points

I wish I could enter the contest………..It’s not for Canadians. Why can’t they let residents from Canada enter also!?

160 Points

It would be great if these competitions were open to a wider age group (say until 21so that I can go! :-p). Good luck to those children who are lucky enough to be applicable to enter.

Posted by lurking_llama on March 24, 2010, 07:02 PM report to moderator
50 Points

god I wish it was in canada to! contest are never in canada! oh well………….

Posted by cuteredhead8 on March 24, 2010, 07:44 PM report to moderator
3455 Points


Posted by Catherine ( *SQUEE!*) on March 24, 2010, 08:02 PM report to moderator
3455 Points

nice to see Thanks Sue as an upside though!

Posted by Catherine ( *SQUEE!*) on March 24, 2010, 08:03 PM report to moderator

This is a very good offer – and i’m sure people have been waiting for an oppurtunity like this! :]

Posted by marchpink13 on March 24, 2010, 10:12 PM report to moderator
1599 Points

cool! i’ll be tuned into leaky tomorrow! :D

Posted by Nealie Zealbie on March 24, 2010, 11:28 PM report to moderator
3048 Points

I wish I could enter. Oh, well. Good luck to all those who do! I look forward to seeing the new website tomorrow.

Posted by Kirk on March 25, 2010, 01:04 AM report to moderator
276 Points

sighs I’m too old to enter the contest, so good luck to all who entered.

Posted by leigia on March 25, 2010, 02:24 AM report to moderator
2168 Points

tha is totally awesome!!!!!!!!

Posted by MaggieNoise on March 25, 2010, 03:03 PM report to moderator
2062 Points

Sigh… while an awesome opportunity for younger kids, this is yet another contest only open to kids. When will they start realizing that there are adults out there who would be just as thrilled to win soemthing like this???

Posted by Alice Weasley{Weasley's Queen} [ROAR!] on March 25, 2010, 11:45 PM report to moderator
3134 Points

Good luck to everyone who entered! :o)

16832 Points

I’ve been on the scholastic online stuff and it’s pretty cool! Apparently I’d be good at Transfiguration! =D

Posted by gingersnape on March 27, 2010, 02:40 PM report to moderator
12348 Points

The new website looks awesome, though the philosopher’s stone isn’t that thick and Deathly hallows isn’t that thin!

Posted by LoveTomRiddle [ROAR] on March 31, 2010, 09:17 AM report to moderator
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