"Deathly Hallows: Part 1" Earned $24 Million for Midnight Shows
November 19, 2010, 09:40 PM
Variety is reporting that the midnight box office results for "Deathly Hallows: Part 1" are $24 million:
Warner Bros. kicked off what likely will be a boffo opening weekend for
"Harry Potter and the Deathly Hallows: Part 1," launching the film at
3,700 midnight runs for a late-night take of $24 million.
Pic screened at a record-setting 238 domestic Imax screenings,
contributing $1.4 million, which surpassed the company's previous $1
million midnight record holder "The Twilight Saga: Eclipse."
Overall, "Hallows" fell short of catching "Eclipse's" $30 million
late-night record, though that film benefited from a more rabid young
femme demo and a shorter runtime, as well as its less restrictive summer
Warner will screen "Hallows" this weekend at 4,125 U.S. locations.
We were at a midnight showing and the audience was largely under 18 and most said they were skipping school the next day. If it had been summer, there is no way we wouldn’t have caught Twilight. The film came off the projector about 10 minutes before the end and we waited about 25 minutes to see the end. Manager gave everyone free passes to compensate for our time.
I saw it, and am ready for part 2. I am glad to have seen Dobby, and found that part funny then sad. Bring kleenex.
One thing I don’t know if they are taking into account when calculating that total of Eclipse versus HP7 part 1 is that theaters were having a showing of all 3 Twilight movies and I think it cost $30 a pop for that (although they did give a $10 gift card for drinks and snacks). Some theaters were showing 3 HP movies, but it cost $20 and was not well advertised at all. I did not find out about it until a few days before and could not take off work to go. I personally think those movie numbers should be counted in tickets purchased rather than money made on tickets, as ticket prices vary depending on the area of the country you are in and by which type of show you see (Imax versus regular). I think that would be a more accurate picture of how popular a particular movie is. Loved the movie and will be going for repeating viewing next week. : )