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Official Word on Wizarding World of Harry Potter Theme Park Advertisement; High Res Screen Grab

Posted by: Edward
January 29, 2010, 11:14 AM

As a followup to our story below, Universal Orlando Resort has this morning issued a press release regarding the launch of a national advertising campaign for the Wizarding World of Harry Potter Theme Park during the first half of the upcoming Super Bowl XLIV football game.  Additionally, Universal has released the first official high res screen grab from the national advertisement.  The press release reads:

Universal Orlando Resort will launch a brand-new, national commercial for The Wizarding World of Harry Potter during Super Bowl XLIV. The ad, created by Universal Orlando and Rosso Media Ltd in the UK, offers guests a look into the magic that awaits them at the highly anticipated theme park experience set to open Spring 2010.
Set to air during the first half of the Super Bowl, the ad features all-new footage and pulls viewers directly into the new area – from the bustling village of Hogsmeade, to the immensity of Hogwarts castle. The commercial also features Harry Potter and two children who get a glimpse at the excitement guests can expect to experience when they visit The Wizarding World of Harry Potter.
The commercial also begins a new brand campaign, “Be Courageous. Be Outrageous. Be Extraordinary.” showing viewers that Universal Orlando Resort is the only theme park destination in the world where you can soar above Hogwarts castle with Harry Potter, swing above the streets with Spider-Man and help Shrek save Princess Fiona in Shrek 4-D.
Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a- kind experience complete with multiple themed attractions, shops and a restaurant. 
Super Bowl XLIV will air Sunday, February 7, 2010 on CBS.

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866 Points

I can’t wait to see the new footage!

Posted by Kami Malfoy on January 30, 2010, 09:01 AM report to moderator
1842 Points

Closer & closer & closer. Hold on to your money tigher & tighter & tighter.

Posted by Bara on January 30, 2010, 10:44 AM report to moderator

Just over a week!

Posted by clintisagain on January 30, 2010, 10:52 AM report to moderator
12348 Points

Yeah, can’t wait! It’ll be in the first half of the Super Bowl! YAY! I don’t have to watch men in shiny tights push each other for a touchdown for another half!

Posted by LoveTomRiddle [ROAR] on January 30, 2010, 11:39 AM report to moderator
866 Points

Lol hewy, I totally agree! I’ve said the exact same thing….

Posted by Kami Malfoy on January 30, 2010, 01:01 PM report to moderator
30 Points

I guess I’m gonna have to watch the super bowl after all.

Posted by bluep on January 30, 2010, 03:38 PM report to moderator
10592 Points

i have to watch the superbowl now

Posted by Kristine *ROAR* on January 30, 2010, 03:56 PM report to moderator
139 Points

This park is going to rock!

Posted by jfrancis04 on January 30, 2010, 05:05 PM report to moderator
3048 Points

I cannot wait to see the commercial and hope that it furnishes us with an incredible opportunity to step into the park and preview the physical experience of actually visiting it. I wonder if they will actually take us within the castle they have built.

Posted by Kirk on January 31, 2010, 09:58 AM report to moderator
1599 Points

every time i see a commercial i start screaming. I CANT WAIT. ohhh, and does anyone know if by “harry potter” they mean that dan radcliffe will be in the commercial..?? i feel like if he was supposed to be in it they would have said his name…but still….?? anyone know??

Posted by Nealie Zealbie on January 31, 2010, 02:35 PM report to moderator
580 Points

I hope it opens early spring! I will be watching for the commercials!

Posted by Rosie016 on February 02, 2010, 05:14 AM report to moderator
446 Points

i can’t wait i need the date (on a different note i was thinking that we should have the monday off after the super bowl i mean who is not watching it)

Posted by thundermountain7*Roar* on February 02, 2010, 09:33 AM report to moderator
1169 Points

dammit! I just missed this!

Posted by Audrey Sunshine {ROAR} on February 08, 2010, 01:06 PM report to moderator
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