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Official Word on Wizarding World of Harry Potter Theme Park Advertisement; High Res Screen Grab

Posted by: Edward
January 29, 2010, 11:14 AM

As a followup to our story below, Universal Orlando Resort has this morning issued a press release regarding the launch of a national advertising campaign for the Wizarding World of Harry Potter Theme Park during the first half of the upcoming Super Bowl XLIV football game.  Additionally, Universal has released the first official high res screen grab from the national advertisement.  The press release reads:

Universal Orlando Resort will launch a brand-new, national commercial for The Wizarding World of Harry Potter during Super Bowl XLIV. The ad, created by Universal Orlando and Rosso Media Ltd in the UK, offers guests a look into the magic that awaits them at the highly anticipated theme park experience set to open Spring 2010.
Set to air during the first half of the Super Bowl, the ad features all-new footage and pulls viewers directly into the new area – from the bustling village of Hogsmeade, to the immensity of Hogwarts castle. The commercial also features Harry Potter and two children who get a glimpse at the excitement guests can expect to experience when they visit The Wizarding World of Harry Potter.
The commercial also begins a new brand campaign, “Be Courageous. Be Outrageous. Be Extraordinary.” showing viewers that Universal Orlando Resort is the only theme park destination in the world where you can soar above Hogwarts castle with Harry Potter, swing above the streets with Spider-Man and help Shrek save Princess Fiona in Shrek 4-D.
Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a- kind experience complete with multiple themed attractions, shops and a restaurant. 
Super Bowl XLIV will air Sunday, February 7, 2010 on CBS.

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10592 Points

i am vso moving to florida

Posted by Kristine *ROAR* on January 29, 2010, 11:55 PM report to moderator
1742 Points

good news.

Posted by wing on January 30, 2010, 03:50 AM report to moderator
303 Points


Posted by Shosh Salazar Marvolo Sholort on January 30, 2010, 03:59 AM report to moderator
3031 Points

Awesome!!! this could be the only reason to watch the super bowl!! hate football! or at least watching

Posted by Horcruxalej on January 30, 2010, 04:06 AM report to moderator
31 Points

So exciting! I’ll watch the first part of the Super Bowl just for this!!!

Posted by SillyJaime on January 30, 2010, 04:09 AM report to moderator
3777 Points

This is shaping up to be a good year

Posted by ZachBlack [ROAR] on January 30, 2010, 04:43 AM report to moderator
3271 Points

Awesome! Can’t wait to see it during the Super Bowl!

Posted by Half-Blood Princess66[ROAR!] on January 30, 2010, 06:32 AM report to moderator
270 Points

i cant wait

Posted by clever-ravenclaw=] on January 30, 2010, 07:05 AM report to moderator
2422 Points

Lol that pic. I seriously doubt if we can fly.

Posted by Mr. Brightside on January 30, 2010, 07:08 AM report to moderator
128 Points


Posted by deatheater111 on January 30, 2010, 07:08 AM report to moderator
319 Points

That is a pretty nice picture :) Going to it someday!

Posted by Professor Witchard on January 30, 2010, 08:02 AM report to moderator
483 Points

Well Universal just managed to get thousands of HP fans to watch the super bowl lol. Hope they release the opening date soon!

Posted by SiriusGirl19 [ROAR] on January 30, 2010, 08:04 AM report to moderator
63 Points

cant wait!!

Posted by SiiNCiTY on January 30, 2010, 08:30 AM report to moderator
3703 Points

Yayyy! This theme park is going to kick arse.

Posted by Christine on January 30, 2010, 08:59 AM report to moderator
64 Points

Oh my goodness, this is absolultley fantastic!!! I don’t have a great love of football but I will be sure to watch the Super Bowl this year!!!!!! Excitement!

Posted by Xzenoa on January 30, 2010, 09:01 AM report to moderator
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