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Official Word on Wizarding World of Harry Potter Theme Park Advertisement; High Res Screen Grab

Fans
Posted by: Edward
January 29, 2010, 11:14 AM

As a followup to our story below, Universal Orlando Resort has this morning issued a press release regarding the launch of a national advertising campaign for the Wizarding World of Harry Potter Theme Park during the first half of the upcoming Super Bowl XLIV football game.  Additionally, Universal has released the first official high res screen grab from the national advertisement.  The press release reads:

Universal Orlando Resort will launch a brand-new, national commercial for The Wizarding World of Harry Potter during Super Bowl XLIV. The ad, created by Universal Orlando and Rosso Media Ltd in the UK, offers guests a look into the magic that awaits them at the highly anticipated theme park experience set to open Spring 2010.
Set to air during the first half of the Super Bowl, the ad features all-new footage and pulls viewers directly into the new area – from the bustling village of Hogsmeade, to the immensity of Hogwarts castle. The commercial also features Harry Potter and two children who get a glimpse at the excitement guests can expect to experience when they visit The Wizarding World of Harry Potter.
The commercial also begins a new brand campaign, “Be Courageous. Be Outrageous. Be Extraordinary.” showing viewers that Universal Orlando Resort is the only theme park destination in the world where you can soar above Hogwarts castle with Harry Potter, swing above the streets with Spider-Man and help Shrek save Princess Fiona in Shrek 4-D.
Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a- kind experience complete with multiple themed attractions, shops and a restaurant. 
Super Bowl XLIV will air Sunday, February 7, 2010 on CBS.

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43 Comments

____73_thumb
1742 Points

good news.

Posted by wing on January 29, 2010, 11:46 AM report to moderator
Postejeunes4_thumb
4608 Points

Great! The opening is fast approaching now.

Posted by Boy With A Lightning Scar on January 29, 2010, 01:12 PM report to moderator
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545 Points

Getting closer…. =D

Posted by Nicci Weasley on January 29, 2010, 01:53 PM report to moderator
Thistletopiary_thumb
738 Points

Yeah, I can sometimes be heard to refer to the game as The Stupid Bowl [sorry, just not a fan of football], so I will most likely catch the clip[s] on YouTube the next day. “Be courageous!” — by going to a theme park? Hmmm. But FUN, yeah!

Posted by bettb [ITC!] on January 29, 2010, 01:57 PM report to moderator
All-voldemort-needs_thumb
1373 Points

AWESOME!!!!!

Posted by Pollytomat on January 29, 2010, 02:59 PM report to moderator
Wand_thumb
4852 Points

So exciting! Must watch the Super Bowl!

Posted by #1 Witch ROAR! on January 29, 2010, 03:02 PM report to moderator
Bellatrix_by_alicexz-d3b6ze0_thumb
2168 Points

Be Courageous. Be Outrageous. Be Extraordinary. i like that. i love the whole thing. cant wait

Posted by MaggieNoise on January 29, 2010, 03:48 PM report to moderator
26dfd7603b091fe4c95efaad002edbaa46_thumb
461 Points

i cant wait

Posted by LilLadySnape on January 29, 2010, 04:01 PM report to moderator
Raven_avatar_thumb
80426 Points

Be Courageous. Be Outrageous. Be Extraordinary, and don’t forget to bring your credit cards!

Posted by Won_Two on January 29, 2010, 04:08 PM report to moderator
Casualvacanycover_2266306a_thumb
3455 Points

so awesome! now all we need is…i dont know…an OPENING DATE?

Posted by Catherine ( *SQUEE!*) on January 29, 2010, 05:08 PM report to moderator
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2525 Points

neat!!

Posted by The Nerd on January 29, 2010, 05:33 PM report to moderator
Noavatar-thumb
1317 Points

They are going to torture us up until opening day aren’t they?
Patience is not one of my virtues. It is going to be outstanding, no doubt about it.

Posted by hewy on January 29, 2010, 06:04 PM report to moderator
Noavatar-thumb
866 Points

I like the look of the screen grab! It is further torture, but I’m glad to see it anyway.

Posted by Kami Malfoy on January 29, 2010, 08:55 PM report to moderator
Phoenixlament_normal_normal_thumb
2986 Points

THAT’S GREAT!

Posted by DH Obsessed [ROAR!] on January 29, 2010, 11:36 PM report to moderator
Noavatar-thumb
10592 Points

ii cant beleive this though

Posted by Kristine *ROAR* on January 29, 2010, 11:53 PM report to moderator
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