Super Bowl Commercial Planned for Wizarding World of Harry Potter Theme ParkFans
The New York Times Media Decoder has an article online which relates plans by Universal Orlando to include the Wizarding World of Harry Potter Theme Park as part of a commercial to air during the upcoming Super Bowl game. Noting that the spot is set to broadcast during the first half of the game, the ad will "also begin a brand campaign for the resort, carrying the theme "Be courageous. Be outrageous. Be extraordinary." The idea is to highlight the new Harry Potter attraction, as well as mainstays that feature characters like Shrek and Spider-Man." Super Bowl XLIV will air February 7th on CBS in the States.