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Balloons Away in the UK for Launch of Half-Blood Prince DVD, New Deathly Hallows Set Visit Contest

HBP Film
Posted by: sue
September 22, 2009, 10:00 PM

Well it isn't quite a ship to launch a thousand faces, but rather it's a launch of a thousand balloons to herald the release of pre-orders for the UK Harry Potter and the Half-Blood Prince DVD. Yes, really. According to Indie London, this Thursday, September 24, 2009 WB will launch 1,000 balloons which will "have a card attached featuring a unique code that will entitle the holder to register online for a chance to win a trip to the set of Harry Potter and the Deathly Hallows, then "step on to a set for a unique and exciting filming experience, where they will be filmed in the role of one of the magical framed “moving” portrait characters that have adorned the walls of Hogwarts in all of the Harry Potter films. The launch takes place at 1pm at the Millennium Bridge (beside City of London School), and will be done by Harry Potter stars Evanna Lynch (aka Luna Lovegood) and Matthew Lewis (Neville Longbottom)."

Open to UK residents aged 18 and over, if you are lucky enough to catch one of these balloons you have to register online at this link (currently not yet working) between October 1, 2009 and December 4, 2009 for entry into the grand prize draw. Good Luck!

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I’m a bit stunned at the lack of knowledge regarding the environmental damage that such balloon releases contribute to. Especially in this sort of high-profile context, which, in a way, condones such releases. I see comments about “lighten up”, “how much harm can it really do”, etc. Here’s an answer to that question that is UK specific: Some states in the U.S. have banned large balloon releases, however, people are still unaware of the laws and dangers, and events such as this don’t help. Just because it is related to Harry Potter, doesn’t mean it’s a good idea. The WB is not setting a good example.

Posted by sueml on September 23, 2009, 01:22 PM report to moderator
3048 Points

As creative as the corporate gesture is and as appealing as the opportunity it presents to fans is, I must join other fans in criticizing Warner Brothers for the environmental impact such marketing will inflict and believe genuinely that they should and must find another means of deploying this contest.

Posted by Kirk on September 23, 2009, 01:25 PM report to moderator
123 Points

hahhahaha. imagine getting a balloon, how awesome would that be!!! i want one! not sure they’d reach the north of england :P

Posted by justanargle on September 23, 2009, 01:33 PM report to moderator
683 Points

Wow,i wish i could be there…:(

Posted by xxIBelieveInNarglesxx on September 23, 2009, 01:34 PM report to moderator
3940 Points

this is absolutely awesome…
wish i was in the UK……:p

P.S. the world will still be green, it has survived for billions of years..not opening a can of worms here cause i like the “green” way of life, unfortunately i wish it was not as expensive so the entire world could live green…this is solely a sidebar….
Posted by just another weasley ROAR,OoM2GS on September 23, 2009, 01:51 PM report to moderator
13596 Points

Balloons are harmful to marine animals. Shame on Warner Bros. for sponsoring this event.

Posted by Garden State Geek on September 23, 2009, 02:36 PM report to moderator
28416 Points

Bad bad idea, balloons are so harmful to many marine creatures, probably bad for many other creatures too, and awful for the environment, scattering what is basically rubbish far and wide, I am appalled.

Posted by moglet [ITC!] on September 23, 2009, 02:41 PM report to moderator
654 Points

That’s reallly clever and fun! I wish i was 18 and in the UK… Evanna and Matt are my 2 favortie actors… i’d love to meet them

Posted by mjkalldaway (ROAR) on September 23, 2009, 02:48 PM report to moderator
328 Points

I know it’s horrible and everything but I’m not really sure we have sea turtles anywhere near England aren’t those near Greece?

Posted by Hobgoblin 13 on September 23, 2009, 02:51 PM report to moderator
328 Points


Posted by Hobgoblin 13 on September 23, 2009, 02:54 PM report to moderator

I might be able to see it as I have a view of that area from the window at work, but I’ll be at work that time. Maybe one will crash into my window… but I’m not photogenic enough to be a Hogwarts portrait.

Posted by anne1 on September 23, 2009, 03:10 PM report to moderator
1189 Points

this is one of those times i really wish i didnt live in the states…and wasn’t over 18

Posted by HalfBloodPrincesss (Jenna Evans) on September 23, 2009, 03:23 PM report to moderator
428 Points

wish I am in the UK…

Posted by alegria35 on September 23, 2009, 03:29 PM report to moderator
857 Points

this is certainly the most…unique idea I’ve heard that WB has come up with. it rather sounds like a good idea that wasn’t that well thought out…but it was a good idea. and it would be cool to have a movie script experience and be having a really bad day and then see a balloon floating toward you and it happened to have the right code on it…anyway.

Posted by kayzz on September 23, 2009, 03:55 PM report to moderator
5180 Points

awesome!!! hope i get 1!

Posted by hermionenluna TZS ROAR! on September 23, 2009, 04:03 PM report to moderator
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