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Emma Watson Launches Ethical Fashion Line Due out in February 2010

Posted by: sue
September 17, 2009, 12:01 PM

Emma Watson's official website has been updated with the news that the Hermione Granger actress will be collaborating on a fashion line with People Tree, the sustainable and fair trade fashion brand. According to her site and as reported in the Guardian, all proceeds from the line for young people will be donated to People Tree Foundation. Emma Watson said:

"I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with," she said. "I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren't many options out there."

Emma will be serving as creative advisor on the spring summer line which will be launched in February 2010, and will feature 26 womens and 15 mens styles in addition to small accessories. The People Tree website describes the collection: "Clean and easy to wear - Emma Watson and People Tree have created a cool collection boasting a range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women. Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves add innovative fashion and home accessories to the collection."
The paper also notes "Much of the range uses organic and fairly traded cotton. The clothes are made entirely by hand by fair trade groups using weaving, knitting and embroidery, helping to create livelihoods for disadvantaged groups in Bangladesh, India and Nepal."

Good Luck Emma!

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4852 Points

good job emma!! :) :)

Posted by #1 Witch ROAR! on September 17, 2009, 05:09 PM report to moderator
16258 Points

cool!! shes wonderful!

Posted by Gryffindor1991 {ROAR!!!} on September 17, 2009, 05:12 PM report to moderator
1925 Points

thats great go green!! i love clothes lol

Posted by Parkinsonpansy on September 17, 2009, 05:16 PM report to moderator
276 Points

And checking out their website, the clothes are actually not that expensive – at least the ones there right now. We´ll see how much extra the Emma touch will cost. :-)

Posted by Fonty on September 17, 2009, 05:27 PM report to moderator
8736 Points

OMG! Emma is awesome! :D

Posted by Rumbleroarϟ{WBM!}ǝıʞɔnp! on September 17, 2009, 05:40 PM report to moderator
1579 Points

very cool. go emma!

Posted by Beckster235 on September 17, 2009, 06:02 PM report to moderator
2525 Points

she is such amazing person

Posted by The Nerd on September 17, 2009, 06:06 PM report to moderator
3271 Points

You go Emma! Can’t wait to see all the new styles. :)

Posted by Half-Blood Princess66[ROAR!] on September 17, 2009, 06:42 PM report to moderator
4151 Points

emma is frickin’ awesome! <3

Posted by mai {beatnik owl} on September 17, 2009, 07:10 PM report to moderator
654 Points

That is really amazing. A lot of the Harry Potter actors and JKR are all really generous and giving. Matt Lewis, Dan Radcliffe, JKR, Emma Watson, and whoever plays Umbridge are just a few of the great people that support good causes. Good luck, Emma!

Posted by mjkalldaway (ROAR) on September 17, 2009, 07:23 PM report to moderator
152 Points

Woww I just can’t wait to see this. She’s been doing pretty well in the Fashion Dept. I’m very proud of her!

Posted by KennedyJames on September 17, 2009, 07:41 PM report to moderator
39680 Points

that’s such a great idea! :D

Posted by chocolaterabbits on September 17, 2009, 07:44 PM report to moderator
1722 Points

Good Luck Emma!!!! :o)

Posted by johndeeregirl12 on September 17, 2009, 07:50 PM report to moderator
622 Points

Cool! I really hope this works out well. The clothes at People Tree right now are too expensive for me, but it’s still a very cool idea!

Posted by The Hufflepuff Giraffe on September 17, 2009, 07:55 PM report to moderator
125 Points

Shes such a good role model, better than Miley Cyrus and all those other disney sponsered troupes.
I would buy stuff.. If i can get ahold of it

Posted by Rodinius Black on September 17, 2009, 08:02 PM report to moderator
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