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Emma Watson Launches Ethical Fashion Line Due out in February 2010

Posted by: sue
September 17, 2009, 12:01 PM

Emma Watson's official website has been updated with the news that the Hermione Granger actress will be collaborating on a fashion line with People Tree, the sustainable and fair trade fashion brand. According to her site and as reported in the Guardian, all proceeds from the line for young people will be donated to People Tree Foundation. Emma Watson said:

"I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with," she said. "I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren't many options out there."

Emma will be serving as creative advisor on the spring summer line which will be launched in February 2010, and will feature 26 womens and 15 mens styles in addition to small accessories. The People Tree website describes the collection: "Clean and easy to wear - Emma Watson and People Tree have created a cool collection boasting a range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women. Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves add innovative fashion and home accessories to the collection."
The paper also notes "Much of the range uses organic and fairly traded cotton. The clothes are made entirely by hand by fair trade groups using weaving, knitting and embroidery, helping to create livelihoods for disadvantaged groups in Bangladesh, India and Nepal."

Good Luck Emma!

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3987 Points

Sounds cool, if the stuff’s nice I’d love to buy something!

Posted by BewareoftheNargles {WBM} on September 17, 2009, 02:11 PM report to moderator
385 Points

Aww she is a wonderful human being! :) I wish her luck too, it’s such a great cause =D

Posted by MiliMalfoy [FTC!] on September 17, 2009, 02:14 PM report to moderator
305 Points

Emma is so cool to do this !

Posted by weasleygirl101(ROAR) on September 17, 2009, 02:21 PM report to moderator
80450 Points

Very nice…

Posted by Won_Two on September 17, 2009, 02:34 PM report to moderator
93 Points

Way to go Emma! Super awesome, I can’t wait to see what all @Linnyish I agree, hopefully they will be affordable prices, I’d like to buy some of this stuff! Sounds like a really cute line.

Posted by Untitled on September 17, 2009, 02:39 PM report to moderator
2111 Points

Great! I love her more and more ! Great actress, great person.

Posted by Hepburn on September 17, 2009, 03:00 PM report to moderator
2482 Points

what a nice idea!!!! She looks so good in that pic..;)

Posted by ele0206 -ROAR- on September 17, 2009, 03:01 PM report to moderator
539 Points

She’s brilliant, you gotta love her- amazing, i might buy some.

Posted by Brianna on September 17, 2009, 03:06 PM report to moderator
1397 Points

I love that it seems that a lot of the actors in the HP movies use their name/fame to do such good in the world! I hope that its affordable and a lot of people will be benefitted by such a great organization! Best of Luck to her!

Posted by Blatcher(ROAR) on September 17, 2009, 03:21 PM report to moderator
3048 Points

I cannot wait to see the full fashion line to which she contributes her input but am positive already that whatever she produces will astound and impress us. That she is putting her energies in this creative direction demonstrates that she is open to exploring a wide terrain of culture. In engaging in this philanthropy she only reinforces my admiration for her generous spirit.

Posted by Kirk on September 17, 2009, 03:27 PM report to moderator
5180 Points

yay!! itll b great!!

Posted by hermionenluna TZS ROAR! on September 17, 2009, 03:35 PM report to moderator
2661 Points

I’m so glad she is supporting something like this!

Posted by Wingardium Leviosa ❄WBM❄ on September 17, 2009, 03:49 PM report to moderator
187 Points

Sounds cool :)

Posted by evannaa on September 17, 2009, 03:53 PM report to moderator
586 Points

Can’t wait to see it! Emma’s got great style! Will you be able to buy in Canada / States?

Posted by HermioneRon4ever on September 17, 2009, 04:02 PM report to moderator
4881 Points

Well done Emma, keep it up!!

Posted by HBPFan [ITC!] - CatPhoenix14 on September 17, 2009, 05:01 PM report to moderator
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