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WB Deliberately Waiting to Announce Release Date of Half-Blood Prince DVD, News on Australian DVD

HBP Film
Posted by: sue
September 14, 2009, 08:34 AM

Over the past few weeks, we've seen several varying reports on release dates for the upcoming Harry Potter and the Half-Blood Prince DVD. Home Media Magazine is reporting this confusion and uncertainty is because WB is deliberately withholding the formal release date. The article says that WB apparently feels by withholding the exact date and their releases until late in the year, it will help increase sales as they believe holiday shoppers will wait until last minute to make their purchases. Quotage:

Warner Home Video has decided to release its tentpole titles later than usual, anticipating consumers will delay holiday purchases until the last minute, said a Time Warner senior executive...Packaged media and digital release dates for Harry Potter and the Half-Blood Prince ($298 million domestic box office) and The Hangover ($272 million) are still pending.

Speaking at an investor confab in Marina del Ray, Calif., Time Warner CFO John Martin said the No. 1 home entertainment studio (in market share) continued to scrutinize the entire business, which he said included Blu-ray Disc, electronic sellthrough, video-on-demand (VOD), rental kiosks and Netflix, in an effort to extract the maximum margins in the various distribution channels. “We are purposely putting our titles into the retail channel later in the fourth quarter to try and take advantage of what we believe will be the optimal foot traffic trends in retail,” Martin said.

Related: While WB is holding back formal announcements on the release date of the DVD, several readers let us know about pre-orders and release dates in Australia. First TLC reader Luke let us know that the Half-Blood Prince DVD in Australia can be pre-ordered at this link, with a November 30th date. Also, as first reported here, WB is releasing two "Ultimate Collectors" edition DVDs this fall, with TLC reader Jack letting us know that  Sorcerer's Stone, and Chamber of Secrets special editions are due out on November 18th in Australia. More when we get it, stay tuned!

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72 Comments

Gatinho_thumb
305 Points

HA HA HA That is wonderful! :P I’m deliberately waiting to buy the " Harry Potter And Almost Good Movie" DVD anyways!!! I’m gonna wait until it is on sale for $7 because that is all that is really worth! lol

Posted by Carol Carvalho on September 15, 2009, 10:52 AM report to moderator
Noavatar-thumb
38 Points

There was a report that WB said the Half Blood prince DVD was going to go on sale 12/7/09. Are they reneging on that now?

Posted by snoops on September 15, 2009, 12:25 PM report to moderator
Puppet_pals_yes_thumb
3238 Points

Doesn’t matter when it comes out, I’m asking for it for Christmas…

Posted by phoenixes are in ravenclaw on September 15, 2009, 04:35 PM report to moderator
Imgres_1__thumb
654 Points

i guess we’ll have to wait…
but there is something that there waitiing for i think
i don’t think its true its just my gut feeling

Posted by mjkalldaway (ROAR) on September 15, 2009, 08:06 PM report to moderator
Noavatar-thumb
71 Points

Its crap what they’re doing thats what it is.
But i am not complaining.
all is for the best(yeah,right)
cheers!

Posted by Kayla Watson on September 16, 2009, 08:10 AM report to moderator
Burtondeppavvie_thumb
241 Points

This is really nothing to get upset about.

Posted by Linnyish on September 16, 2009, 11:00 AM report to moderator
Evil_lion_thumb
47 Points

I would think this would backfire on them because without pre-order for an option they wont have an idea of how to stock the stores and they can sell out really quickly. If this happens the shipments of more dvds is going to take longer and they might actually sell less because some people might just say forget it and just wait until after the holiday rush if everytime they go to the store it is sold out.

Obviously the true fans will probably get it right away even if they have to go back, but people who are getting it as a gift might not be as motivated to make another trip to get it if it sells out…

Posted by Drops_of_Jupiter on September 16, 2009, 11:58 AM report to moderator
Evil_lion_thumb
47 Points

I would think this would backfire on them because without pre-order for an option they wont have an idea of how to stock the stores and they can sell out really quickly. If this happens the shipments of more dvds is going to take longer and they might actually sell less because some people might just say forget it and just wait until after the holiday rush if everytime they go to the store it is sold out.

Obviously the true fans will probably get it right away even if they have to go back, but people who are getting it as a gift might not be as motivated to make another trip to get it if it sells out…

Posted by Drops_of_Jupiter on September 16, 2009, 12:00 PM report to moderator
Evil_lion_thumb
47 Points

I would think this would backfire on them because without pre-order for an option they wont have an idea of how to stock the stores and they can sell out really quickly. If this happens the shipments of more dvds is going to take longer and they might actually sell less because some people might just say forget it and just wait until after the holiday rush if everytime they go to the store it is sold out.

Obviously the true fans will probably get it right away even if they have to go back, but people who are getting it as a gift might not be as motivated to make another trip to get it if it sells out…

Posted by Drops_of_Jupiter on September 16, 2009, 12:00 PM report to moderator
Evil_lion_thumb
47 Points

I would think this would backfire on them because without pre-order for an option they wont have an idea of how to stock the stores and they can sell out really quickly. If this happens the shipments of more dvds is going to take longer and they might actually sell less because some people might just say forget it and just wait until after the holiday rush if everytime they go to the store it is sold out.

Obviously the true fans will probably get it right away even if they have to go back, but people who are getting it as a gift might not be as motivated to make another trip to get it if it sells out…

Posted by Drops_of_Jupiter on September 16, 2009, 12:02 PM report to moderator
Evil_lion_thumb
47 Points

I would think this would backfire on them because without pre-order for an option they wont have an idea of how to stock the stores and they can sell out really quickly. If this happens the shipments of more dvds is going to take longer and they might actually sell less because some people might just say forget it and just wait until after the holiday rush if everytime they go to the store it is sold out.

Obviously the true fans will probably get it right away even if they have to go back, but people who are getting it as a gift might not be as motivated to make another trip to get it if it sells out…

Posted by Drops_of_Jupiter on September 16, 2009, 12:02 PM report to moderator
Ronhermione_thumb
4452 Points

i’ll deffo be out my christmas. its not like WB to miss a good money oppertunity.

Posted by Beazy :) (Formerly: MidnightSun321 ) {!!ROAR!!} on September 19, 2009, 03:08 AM report to moderator
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