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Emma Watson, the New Face of Burberry

Posted by: sue
June 09, 2009, 07:18 AM

Actress Emma Watson who plays Hermione Granger in the Harry Potter film series has long been open about her great love of fashion, appearing in countless magazines sporting couture from various designers. She has now taken that a step further as she has officially become the face for classic UK house Burberry. Today you can see new photos of the ads for the Fall/Winter Burberry campaign featuring Emma Watson here via Marie Claire magazine. Along with photos of Emma sporting their traditional trench coats and high end classic plaid bags, the magazine reports "Speaking to WWD, Burberry creative director Christopher Bailey commented, 'I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.' The Evening Standard has a few more photos here, and notes:

Dangling off her arm are a bevy of cute accessories, from hot male models du jour Tom Guinness, Charlie France and Douglas Booth to Burberry's Woolf bag, a capacious suede tote with embroidered overlay costing a cool £1,095. The collection is inspired by Virginia Woolf and the Bloomsbury set.

Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has snagged. It is likely to swell her estimated £8 million fortune by six figures.

“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign,” said Burberry's creative director, Christopher Bailey. “I wanted the images to represent the rich history and modernity of Burberry while reflecting a quiet beauty, timelessness and strength that is particularly significant today.

Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.”He added: “I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys." The ads will appear in magazines and online in August of this year.

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3370 Points

She looks great in those coats!!

Posted by Tiannangel [FTC!] on June 09, 2009, 08:28 PM report to moderator
1661 Points

She’s gorgeous and such a great choice. I want to go out and buy some Burberry right now. lol. The pictures are EXCELLENT and Emma is such a scene stealer…it took me awhile to even notice the two sexy guys in the picture with her. Great Job Burberry!!!

Posted by cghambright on June 09, 2009, 09:12 PM report to moderator
354 Points

Wow, she looks gorgeous! It’s a really different look for her, but it’s great. She’s doing a wonderful job. I really want those trenches now. If only…

Posted by Hermionegirl on June 09, 2009, 09:45 PM report to moderator
3526 Points

that’s awesome, she looks stunning . . . I love how far all the Harry Potter stars have come since getting a part in the Philosopher’s Stone with barely any acting experience =)

Posted by DesQueJteVois on June 09, 2009, 09:48 PM report to moderator
616 Points

she looks positively beautiful.

Posted by boona on June 09, 2009, 10:12 PM report to moderator
44049 Points


Posted by Dolemite [FTC!] on June 09, 2009, 10:16 PM report to moderator
3124 Points

Nice photoshoot, she looks quite different. I want one of those Burberry bags now!

Posted by Daniela [WBM] on June 09, 2009, 10:37 PM report to moderator
863 Points

Pretty cool. I normally think she looks like a kid in adult clothing in some of the high fashion shoots. I mean… she always looks beautiful but a lot of it doesn’t seem to ‘fit’ her. This is very cool though, i think Burberry really suits her well. Very classy.

Posted by Salame on June 09, 2009, 10:54 PM report to moderator
115 Points
She looks pretty
Posted by soso on June 09, 2009, 11:04 PM report to moderator
28416 Points

She looks absolutely wonderful in these pictures, I think Burberry have chosen very well, the clothes really seem to suit her.

Posted by moglet [ITC!] on June 09, 2009, 11:13 PM report to moderator
80450 Points

This should really go well… Emma has a great opportunity here…

Posted by Won_Two on June 09, 2009, 11:34 PM report to moderator
379 Points

Very nice. I love seeing the actors discovering their careers and growing into their own personalities.

Posted by Elizabeth on June 10, 2009, 12:32 AM report to moderator
347 Points

Wa-wa-wee-wa she looks hot in those pictures :)

Posted by HarryRichardsPotter on June 10, 2009, 12:39 AM report to moderator

good for her but kind of depressing due to the fact burberry uses fur in everything. i just fur is nasty personally but i am glad shes getting work outside hp.

Posted by xxlightmycandle on June 10, 2009, 12:59 AM report to moderator
332 Points

Congratulations Emma!!!

Posted by Hermione_Granger1987 on June 10, 2009, 01:07 AM report to moderator
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