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Emma Watson, the New Face of Burberry

Posted by: sue
June 09, 2009, 07:18 AM

Actress Emma Watson who plays Hermione Granger in the Harry Potter film series has long been open about her great love of fashion, appearing in countless magazines sporting couture from various designers. She has now taken that a step further as she has officially become the face for classic UK house Burberry. Today you can see new photos of the ads for the Fall/Winter Burberry campaign featuring Emma Watson here via Marie Claire magazine. Along with photos of Emma sporting their traditional trench coats and high end classic plaid bags, the magazine reports "Speaking to WWD, Burberry creative director Christopher Bailey commented, 'I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.' The Evening Standard has a few more photos here, and notes:

Dangling off her arm are a bevy of cute accessories, from hot male models du jour Tom Guinness, Charlie France and Douglas Booth to Burberry's Woolf bag, a capacious suede tote with embroidered overlay costing a cool £1,095. The collection is inspired by Virginia Woolf and the Bloomsbury set.

Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has snagged. It is likely to swell her estimated £8 million fortune by six figures.

“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign,” said Burberry's creative director, Christopher Bailey. “I wanted the images to represent the rich history and modernity of Burberry while reflecting a quiet beauty, timelessness and strength that is particularly significant today.

Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.”He added: “I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys." The ads will appear in magazines and online in August of this year.

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1589 Points

It’s not strange that she is their new face. After all, she did wear some of their clothes in the past few years on some events she attended. . . I think she really is perfect for them and she definitely deserved that!! :)
On this pictures, she looks amazing!! I love her hair and make- up and, of course, the clothes are GREAT!! I agree with PineappleCrush, she does look at home on them!! And those cute guys are just great accessory for her. . . LOL!! :D

Posted by hp-fan (Roar!) on June 09, 2009, 03:08 PM report to moderator
8256 Points

Congratulations to Emma. SHe is such a beautiful young lady!

Posted by spicefan78 OoM1 {ROAR!} on June 09, 2009, 03:26 PM report to moderator
649 Points

that is fantastic!! i love emma and she will be great for burberry!! I wil be looking for her in the ads!

Posted by TaylerWeasley on June 09, 2009, 03:39 PM report to moderator
61 Points

The leather trench looks fabulous on her & it’ll last forever so it’s worth it -hope she took it home. The bag is gorgeous of course, but naming a thousand pound plus bag after Virginia Woolf? She’d laugh herself to pieces & then write something in protest. Marketing just hasn’t gotten it yet -that sort of money for a handbag in today’s economy is anything but cool -all that will happen is there will be fakes & then they’ll whine & cry about that. That’s life -great gig for Emma though, hope she will have a great time & the photos are excellent!

Posted by CathrynOCamdentowne on June 09, 2009, 03:41 PM report to moderator
288 Points

WOW! She’s a knockout! WTG Emma!

Posted by Fereverto on June 09, 2009, 04:22 PM report to moderator
30 Points

that’s amazing!
i’ve always found Emma absolutely gorgeous. i love what i’ve seen of her already :).

Posted by KirstineMeyer on June 09, 2009, 04:59 PM report to moderator
460 Points

Emma looked gorgeous! i’m proud for her!
and the British “cool” guys, in the back, weren’t half bad either winks… lol

Posted by kingdom on June 09, 2009, 05:15 PM report to moderator
460 Points

Emma looked gorgeous! i’m proud for her!
and the British “cool” guys, in the back, weren’t half bad either winks… lol

Posted by kingdom on June 09, 2009, 05:16 PM report to moderator
478 Points

GRRR!!!!!! YY??? Burburry kills animals!!!!!! Good for Emma, but grrr i hate burburry

Posted by ProfessorAlice on June 09, 2009, 06:19 PM report to moderator
1020 Points

Well done Emma! She looks quite pretty in this photoshoot.

Posted by butterbeer bottle on June 09, 2009, 07:34 PM report to moderator
586 Points

Love this photoshoot!

Posted by HermioneRon4ever on June 09, 2009, 07:48 PM report to moderator
7475 Points

That’s incredible! congrats for emma!

Posted by Luce-Lupin !~ROAR~! on June 09, 2009, 07:54 PM report to moderator
4151 Points

wow. congrats to emma. way way neat.

Posted by mai {beatnik owl} on June 09, 2009, 07:58 PM report to moderator
1218 Points

Well done to Emma!

Posted by Prisoner Of Azkaban on June 09, 2009, 08:07 PM report to moderator
58 Points

wow go Emma, she looks beautiful in the pics, jealous! lol

Posted by AishMeist on June 09, 2009, 08:17 PM report to moderator
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