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Another Report Noting Harry Potter and Half-Blood Prince DVD Due During Holiday Season

Home Video / DVD
Posted by: sue
June 22, 2009, 08:50 AM

While the movie is set to be released in just a few weeks, there is more talk today regarding the release of the DVD for Harry Potter and the Half-Blood Prince. Last week, we at TLC reported on a possible holiday release for the disc in December; the LA Times has a new article online that notes " the DVD will be released during the heavy gift-buying holiday season." At the link you can also see a new photo of Director David Yates with actor Jim Broadbent (Prof. Slughorn).

The bulk of the LA Times piece does focus on the slump in sales of DVD overall, as well as the declining sales of Harry Potter DVD. The Times also makes mention of the huge budget being used to promote the film. Quotage:

Though the "Potter" movies have historically been huge DVD sellers, each successive sequel has sold far fewer units than its predecessor. Sales of the last release were off 15% in the first eight weeks compared with sales of the first film during the same time span. Even a small decline in DVD sales is a challenge for expensive movies because it raises the bar to profitability that much higher.

And the bar for Harry Potter is higher than ever. Warner Bros. spent $250 million to produce "Half-Blood Prince" and will invest $155 million to market and distribute the movie, according to people familiar with the situation.


Speaking with WB President Alan Horn, the paper reads: "

Because DVD and ancillary sales are driven by how well a film performs at the box office, Warner Bros. is focused on making sure that theaters will be filled with moviegoers. As the "Potter" franchise ages, Horn says the biggest marketing challenge is assuring moviegoers that they'll be seeing something new. "When you're doing the sixth version of a movie, how do you have fans not get tired of that?" the Warner Bros. president said.

"To keep it fresh, we used all these wonderful moments in the movie -- the trials and tribulations of growing up, these new environments and the urgency of Harry trying to discover more information about who he is and what led to his parents' death," said Sue Kroll, Warner Bros. president of worldwide marketing. To let audiences know that "Half-Blood Prince" is distinct, Kroll said, the marketing campaign was designed to feel "more contemporary, a little bit more in your face."

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26 Comments

Noavatar-thumb
78 Points

no surprise that they will rush DVD out for christmas $$$$$$$$

Posted by phantomles on June 23, 2009, 12:58 AM report to moderator
Dhonesheet_thumb
1661 Points

It’s a not a rush. The dvds always come out about 4 or 5 months after the movie. But I can’t wait to buy it! I hope it has TONS of special features!!

Posted by cghambright on June 23, 2009, 01:08 AM report to moderator
Raven_avatar_thumb
80450 Points

WB really blew it…

Posted by Won_Two on June 23, 2009, 01:12 AM report to moderator
Hbp_poster_two_thumb
3048 Points

I hope Warner Brothers realizes that if they would like to distribute more DVD’s in this franchise, they should include much more elaborate and in-depth features on the process of making the films, in addition to previews of the two Deathly Hallows films. The fan base is there to buy them; they only need to receive plenty of incentive.

Posted by Kirk on June 23, 2009, 02:31 AM report to moderator
Rupert_icon_thumb
491 Points

awesome! if it’s during the holiday season it’ll definitely SELL! :)

Posted by megan_702*ROAR* on June 23, 2009, 03:58 AM report to moderator
Rupert_icon_thumb
491 Points

people buy the new dvd when it comes out!!!! we need to make it sell more than last time!

Posted by megan_702*ROAR* on June 23, 2009, 09:52 AM report to moderator
Poa105_thumb
906 Points

I’m going to the movie the day it comes out and will buy the dvd the day it comes out!

Posted by Lucilla{ROAR!!} on June 23, 2009, 11:31 AM report to moderator
Photo_24_thumb
1143 Points

I agree with Christine: lots of cool extras really help DVD sales. I’m not talking about those silly DVD remote “games”, but interviews, making-of docs, behind the scenes footage… I’ve had to rely on the wonderful people at Leaky for DVD commentary; how much better to have a commentary from the cast! Or the screen writer. Many HP fans are old enough to enjoy and appreciate these features, and they’re available on other comparable films. They should really gear the extras toward “grown-up” stuff, as the kid fans will buy them anyway. At least that’s my 2 cents.

Posted by LupinAscending [WBM] on June 24, 2009, 08:41 AM report to moderator
Buckbeak_thumb
75566 Points

The two disc special edition would make a good affordable gift.

Posted by Girlraven1 on June 24, 2009, 10:04 PM report to moderator
49860_1104575754_1481_n_thumb
13596 Points

Excellent timing.

Posted by Garden State Geek on June 24, 2009, 11:15 PM report to moderator
Ronhermione_thumb
4452 Points

soooooo excited for HBP!!

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