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Movie Theaters and Harry Potter Promotions: Oreo To Sponsor Early Half-Blood Prince Advance Screenings, More

HBP Film
Posted by: sue
May 01, 2009, 07:28 PM

As today marks the start of a new month and we draw closer to the release of Harry Potter and the Half-Blood Prince, movie theaters and television stations will be a source of marketing for the upcoming sixth Harry Potter film.

Regal Cinemas issued a press release heralding the news that fans can now purchase Half-Blood Prince themed Gift Cards. As seen on the official Regal Website, these cards are available in $10, $25 and and $50 denominations. A larger photo of the gift card can be seen, here in our galleries.

Also for lucky viewers in the UK, Kraft brand "Oreo" has launched a "Oreo Family Movies" website where they will be holding special advance screenings in Vue theaters in the UK of family oriented films such as "Coraline," "Ice Age: Dawn of the Dinosaurs," and notably Harry Potter and the Half-Blood Prince. There are no dates yet available for when the advance screening of Half-Blood Prince will take place, and we will post once those have been announced.

Finally viewers in the UK will see a special "Green Button" type of feature on Sky launch in June which will give viewers access to additional marketing for films, including Harry Potter and the Half-Blood Prince. Quotage:

?This longer form content, which can be anything from two minutes to two hours in length, will include extended versions of TV ads, behind the scenes footage of the creation of particular ads and exclusive content or extras relating to an advertiser's products or services.

Advertiser created programming will be made available to households with standard Sky boxes twice a day, with viewers being prompted with an on-screen reminder to watch selected ads when they become available. In Sky+ households, meanwhile, viewers will be able to store the ads to watch them when they want.

The first advertisers planning to use Green Button advertising include Warner Brothers for Harry Potter and the Half Blood Prince, T-Mobile and Fox’s Ice Age 3."

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232 Points

Lots of news lately indeed!!
This “Green Button” sounds kinda confusing…. but very cool none the less! I just don’t know how many Average Joes out there will say, “hmmm. i’m really in the mood to watch a harry potter advertisement” :) though maybe i just don’t understand it.
Wow… more movie screenings!! perhaps this will be followed by someone’s detailed report! (actually… don’t give us one- i can wait 2 1/2 months!!! i think…)

Posted by Rumbleroar! on May 01, 2009, 07:41 PM report to moderator
181 Points

Im so exited for the new movie! I cant wait. I love how many posters and advertisement things they are giving us for this movie

Posted by AlexaP*ROAR* on May 01, 2009, 07:47 PM report to moderator
3048 Points

It is unfortunate that the Oreo contest is not running here in the states or elsewhere around the world; it would have been fantastic if fans throughout the global community shared the opportunity to view the film in advance!

Posted by Kirk on May 01, 2009, 08:23 PM report to moderator
10001 Points

I agree! lots of news!

and hardly anyone posted today

Posted by Pottercastfan ∞∆ROAR!∆∞ on May 01, 2009, 08:32 PM report to moderator
4151 Points

yeah, what’s up with the lack of posting? still great news though :]

Posted by mai {beatnik owl} on May 01, 2009, 08:39 PM report to moderator
2308 Points

Sweet im getting a HBP GIFT CARD! ROCK!

Posted by iconshero [GftW] on May 01, 2009, 09:29 PM report to moderator
398 Points

All that stuff sounds great! Oreo is tasty sponsor ;)

Posted by TheSortingHat[ROAR] on May 01, 2009, 09:48 PM report to moderator
24135 Points

A HBP themed gift card? I so want one of those!

Posted by hermyone*ROAR* on May 01, 2009, 10:19 PM report to moderator
208 Points

oreo? Really! OKAY!

Posted by hopkinsdancr22 on May 01, 2009, 10:38 PM report to moderator
951 Points

Wow, now I have a hankering for Oreos.

Posted by Shane [WBM] on May 01, 2009, 10:56 PM report to moderator
499 Points

haha ewww i don’t like oreos….. lol

Posted by Dobbyrox [WBM] on May 01, 2009, 11:33 PM report to moderator
107 Points


Posted by hbp will be betterthan tdk on May 01, 2009, 11:36 PM report to moderator
3463 Points

I may just get the movie card because it looks awesome! :)

Posted by BeAchL0veEr05 ☼ on May 01, 2009, 11:43 PM report to moderator
783 Points

wish I were in the uk…

Posted by Mary11_hplvr*WBM* on May 02, 2009, 12:16 AM report to moderator
1090 Points

Cool! The card looks awesome! :D

Posted by *Adeline* ~ ROAR! :D on May 02, 2009, 12:58 AM report to moderator
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