MyLeaky Login

Join the largest Harry Potter Social Network on the Web! | FAQ

In the News

Movie Theaters and Harry Potter Promotions: Oreo To Sponsor Early Half-Blood Prince Advance Screenings, More

HBP Film
Posted by: sue
May 01, 2009, 07:28 PM

As today marks the start of a new month and we draw closer to the release of Harry Potter and the Half-Blood Prince, movie theaters and television stations will be a source of marketing for the upcoming sixth Harry Potter film.

Regal Cinemas issued a press release heralding the news that fans can now purchase Half-Blood Prince themed Gift Cards. As seen on the official Regal Website, these cards are available in $10, $25 and and $50 denominations. A larger photo of the gift card can be seen, here in our galleries.

Also for lucky viewers in the UK, Kraft brand "Oreo" has launched a "Oreo Family Movies" website where they will be holding special advance screenings in Vue theaters in the UK of family oriented films such as "Coraline," "Ice Age: Dawn of the Dinosaurs," and notably Harry Potter and the Half-Blood Prince. There are no dates yet available for when the advance screening of Half-Blood Prince will take place, and we will post once those have been announced.

Finally viewers in the UK will see a special "Green Button" type of feature on Sky launch in June which will give viewers access to additional marketing for films, including Harry Potter and the Half-Blood Prince. Quotage:

?This longer form content, which can be anything from two minutes to two hours in length, will include extended versions of TV ads, behind the scenes footage of the creation of particular ads and exclusive content or extras relating to an advertiser's products or services.

Advertiser created programming will be made available to households with standard Sky boxes twice a day, with viewers being prompted with an on-screen reminder to watch selected ads when they become available. In Sky+ households, meanwhile, viewers will be able to store the ads to watch them when they want.

The first advertisers planning to use Green Button advertising include Warner Brothers for Harry Potter and the Half Blood Prince, T-Mobile and Fox’s Ice Age 3."

Previous Article | Next Article Browse all Recent HBP Film News

45 Comments

Poa_thumb
232 Points

Lots of news lately indeed!!
This “Green Button” sounds kinda confusing…. but very cool none the less! I just don’t know how many Average Joes out there will say, “hmmm. i’m really in the mood to watch a harry potter advertisement” :) though maybe i just don’t understand it.
Wow… more movie screenings!! perhaps this will be followed by someone’s detailed report! (actually… don’t give us one- i can wait 2 1/2 months!!! i think…)

Posted by Rumbleroar! on May 01, 2009, 07:41 PM report to moderator
Noavatar-thumb
181 Points

Im so exited for the new movie! I cant wait. I love how many posters and advertisement things they are giving us for this movie

Posted by AlexaP*ROAR* on May 01, 2009, 07:47 PM report to moderator
Hbp_poster_two_thumb
3048 Points

It is unfortunate that the Oreo contest is not running here in the states or elsewhere around the world; it would have been fantastic if fans throughout the global community shared the opportunity to view the film in advance!

Posted by Kirk on May 01, 2009, 08:23 PM report to moderator
Phoenix_thumb
10001 Points

I agree! lots of news!

and hardly anyone posted today

Posted by Pottercastfan ∞∆ROAR!∆∞ on May 01, 2009, 08:32 PM report to moderator
Img_44501_thumb
4151 Points

yeah, what’s up with the lack of posting? still great news though :]

Posted by mai {beatnik owl} on May 01, 2009, 08:39 PM report to moderator
Gftw_thumb
2308 Points

Sweet im getting a HBP GIFT CARD! ROCK!

Posted by iconshero [GftW] on May 01, 2009, 09:29 PM report to moderator
Hpsssorting_thumb
398 Points

All that stuff sounds great! Oreo is tasty sponsor ;)

Posted by TheSortingHat[ROAR] on May 01, 2009, 09:48 PM report to moderator
Rupes_maggie_thumb
24135 Points

A HBP themed gift card? I so want one of those!

Posted by hermyone*ROAR* on May 01, 2009, 10:19 PM report to moderator
5_thumb
208 Points

oreo? Really! OKAY!

Posted by hopkinsdancr22 on May 01, 2009, 10:38 PM report to moderator
Dscn0756-1_thumb
951 Points

Wow, now I have a hankering for Oreos.

Posted by Shane [WBM] on May 01, 2009, 10:56 PM report to moderator
2zpr1ao_thumb
499 Points

haha ewww i don’t like oreos….. lol

Posted by Dobbyrox [WBM] on May 01, 2009, 11:33 PM report to moderator
5908_12290828084_thumb
107 Points

superb

Posted by hbp will be betterthan tdk on May 01, 2009, 11:36 PM report to moderator
Ravenclaw_thumb
3463 Points

I may just get the movie card because it looks awesome! :)

Posted by BeAchL0veEr05 ☼ on May 01, 2009, 11:43 PM report to moderator
Ravenclaw_thumb
783 Points

wish I were in the uk…

Posted by Mary11_hplvr*WBM* on May 02, 2009, 12:16 AM report to moderator
Hermione_thumb
1090 Points

Cool! The card looks awesome! :D

Posted by *Adeline* ~ ROAR! :D on May 02, 2009, 12:58 AM report to moderator
You must be logged in to MyLeaky to comment. Please click here to log in.

Finding Hogwarts
PotterCast Interviews Jo Rowling! Click here to Listen! The Books Everything...Half-Blood Prince...and the rest of the HP Films Leaky Apps
Learn to knit your own 'Weasley Sweater'. Learn to brew your own 'Butterbeer'. Find out how at Leaky Crafts!

Scribbulus Essay Project

Issue 28 - Jul. 2014

Scribbulus is THE place for Leaky Cauldron readers to submit their essays and opinion pieces!
See more over at Scribbulus!

Guess That Book

"This is bizarre!" Harry heard Ron yell from somewhere behind him, and he imagined how it must feel to be speeding along at this height with no visible means of support.