One More Release Date Change: Half-Blood Prince Now Out July 15th, Confirmed by WB
April 14, 2009, 05:06 PM
Here we go again: Erc box office is reporting (now picked up too by ComingSoon.net) that Warner Bros has changed the release date for Harry Potter and the Half-Blood Prince yet again, this time two days earlier than stated before to Wednesday, July 15, 2009. Update: WB has confirmed this now directly to TLC. Again, the new release date for Harry Potter and the Half-Blood Prince is Wednesday, July 15, 2009.
In a statement to the Associated Press, Warner Bros. head of distribution Dan Fellman said that "Every day the kids are out of school in summer is just like an extra Saturday."The article continues that with this move, it "gives the movie a head-start on the weekend during what's shaping up as
a highly competitive summer season for Hollywood, which has major
franchise films opening virtually every week." As readers will recall, OotP was moved shortly before its release, to the opening day as a Wednesday back in July, 2007.
Thanks so much to Jeff from ERC Boxoffice and Comingsoon.net for emailing!
You would think WB would have some common courtesy to know when the biggest HP confernce in the US takes place and not mess with there plans of a huge release party of epic proportions, but I guess I should have known WB has no common courtesy for anyone but themselves for they single handledly turned HBP from premiere event from the main event to a half time show and I am not happy about it.
Ok, on the one hand, it’s great to get the movie 2 days earlier… but on the other hand, it’s such a bald statement of, “this will make us more money.” And it does make sense, both the move to the summer in the first place, and now the move to a Wednesday. It’s just… the movie business has been going on for over a century… surely they’ve known things like the best way to make money by now? It’s not new info that Wednesday releases tend to perform well on the weekends…. My problem is when they release info, only to change it later down the road. The industry is full of changes every minute – but we just don’t hear about them. I feel like their changing the dates so frequently is like saying, “well, I don’t really like my decision…. so here’s a new one! this will work!” It’s all just….bizarre. Come on, WB! Have some confidence!
I’m a tad annoyed at yet another change. Now, for the second time, I have to try to change my day off request at work so I can attend a midnight show. Thanks a bunch WB. I hope I can get my day off switched…AGAIN! = P