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Scholastic and a Decade of Harry Potter

Posted by: sue
December 15, 2009, 12:19 PM

As the year draws to an end, Scholastic, US publishers of the Harry Potter novels, have a reminder for us today of the remarkable decade that was, and the amazing impact of the Harry Potter series by J.K. Rowling. The sales figures are staggering, but as publisher Arthur A. Levine and VP of Scholastic reminds us, the true magic has been in the reading:

"What the numbers leave out is the singular experience that so many young people had of actually growing up WITH a literary character, which had never been done before. "Kids who began reading Harry Potter when they were in elementary school, finished Harry's story as they finished major life milestones in this decade. And they took with them not only a deep experience of the pleasure a book can bring, but a validation of hopefulness that one's actions matter more than one's circumstances, and a message that truly love does conquer all."

As a recap, the following is a list of some of the milestones the series (and we fans) have seen these past years:

(All sales figures are U.S. only)

July 8, 2000 -- 3.8 million - the record-breaking initial print-run of "Harry Potter and the Goblet of Fire."

July 11, 2000 -- 3 million - copies sold in the first weekend from the release of "Harry Potter and the Goblet of Fire," breaking all publishing sales records.

March, 12, 2001 -- Release of "Fantastic Beasts and Where to Find Them" and "Quidditch Through the Ages" with net proceeds to benefit Comic Relief, UK.

June 21, 2003 -- 6.8 million - the record-breaking initial print-run of "Harry Potter and the Order of the Phoenix."

June 22, 2003 -- 5 million - copies sold in the first 24 hours following the release of "Harry Potter and the Order of the Phoenix," breaking all publishing records.

July 16, 2005 -- 10.8 million - the record-breaking initial print-run of "Harry Potter and the Half-Blood Prince."

July 17, 2005 -- 6.9 million - copies sold in the first 24 hours following the release of "Harry Potter and the Half-Blood Prince," breaking all publishing records.

June 14, 2006 -- Scholastic's Kids and Family Reading Report reveals that 76% of parents say reading Harry Potter has helped their child do better in school.

August 1 & 2, 2006 -- 2 sold-out nights of "Harry, Carrie & Garp." J.K. Rowling, Stephen King and John Irving read and answered questions for fans at Radio City Music Hall, benefiting Doctors without Borders and The Haven Foundation.

June 4 - July 20, 2007 -- 40 libraries across the country visited by the Knight Bus where fans were invited to share on video their thoughts and feelings about the Harry Potter Books.

July 21, 2007 -- 12 million - the record-breaking initial print-run of "Harry Potter and the Deathly Hallows."

July 22, 2007 -- 8.3 million - copies sold in the first 24 hours following the release of "Harry Potter and the Deathly Hallows," breaking all industry records.

August 2, 2007 -- 11.5 million - copies sold in the first 10 days following the release of "Harry Potter and the Deathly Hallows."

October 15-19, 2007 -- 2,000 - books signed by J.K. Rowling at each of four free events on the Open Book Tour, where J.K. Rowling read, from "Harry Potter and the Deathly Hallows" and answered questions at the Kodak Theater in Los Angeles, the New Orleans Convention Center and Carnegie Hall in New York City.

June 11, 2008 -- Scholastic's Kids and Family Reading Report finds that 74% of kids say reading Harry Potter made them interested in reading other books.

September 23, 2008 -- 7 1/2 hours - spent by hundreds of fans reading aloud J.K. Rowling's first book, Harry Potter and the Sorcerer's Stone in its entirety at Scholastic's "Cover to Cover" event in celebration of the tenth anniversary of the book's publication.

December 3, 2008 -- Scholastic releases "The Tales of Beedle the Bard" to benefit the Children's High Level Group, a charity co-founded in 2005 by J.K. Rowling and Baroness Nicholson of Winterbourne, MEP to make life better for vulnerable children.

September 20, 2009 -- 228 - weeks Harry Potter spent on The New York Times bestseller list.

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484 Points

What a magical decade _

Posted by EnricoDc on December 15, 2009, 05:19 PM report to moderator
4208 Points

What a ride it has been! I hope JKR knows how much her stories have nmeant to all of us. Her novels are packed with adventure, and humour, and teach us deep truths without being being preachy.

Posted by Fresca ROAR on December 15, 2009, 07:18 PM report to moderator

This was an amazing decade during which a lot of things changed, but perhaps none moreso than the world of books. Just look at these numbers – the number of books DH sold in its first weekend is triple GF’s initial print run, which was record-breaking back then. Midnight release parties. Wizard rock. The countless hours analyzing the minute details. All of this was unprecedented before HP.
I was in fourth grade when I first picked up the first four books. Last weekend I got accepted into college. It’s been quite a journey, and I’m so happy to have grown up with Harry.

Posted by hpboy13 on December 15, 2009, 07:44 PM report to moderator
606 Points

staggering numbers, really

Posted by Dawna on December 15, 2009, 08:14 PM report to moderator
3703 Points
  • Long LIVE Harry Potter. Lol. :) Btw, I made a shirt that says that. I guard it with my life. x]
Posted by Christine on December 15, 2009, 09:36 PM report to moderator
208 Points

Those statistics give me goosebumps.

Harry Potter is the one thing that will always make me feel like a true kid again.

Posted by aj_ellybean on December 15, 2009, 09:36 PM report to moderator
310 Points

I just had goosebumps…

Posted by accioangela on December 16, 2009, 01:40 AM report to moderator
2224 Points

I’m going to miss it so much…I already do…I want another!

Posted by on December 16, 2009, 04:58 AM report to moderator
276 Points

One cannot forget the impact that JKR made in regards to her books. In years to comes, people will still be aware of what she did. I applaud that children, the world over, read books (hers as well as others), cause reading is important.

Posted by leigia on December 16, 2009, 05:02 AM report to moderator
2168 Points

what an amazing decade that was, indeed. i have withdrawl symptoms. i hate the feeling of living and not waiting 4 another Harry Potter book to come out….. its so depressing……

Posted by MaggieNoise on December 16, 2009, 05:10 AM report to moderator
4056 Points

@Tonks_rip at least we still have the DH movies and the Scottish Book to look forward to. And then Jo might write something else. Hopefully. O_o

Posted by fifi ~::~ ıɟıɟ {WBM!} {ITC!} on December 16, 2009, 07:17 AM report to moderator
264 Points

It’s so true! It’s not that it was hugely popular, it’s that it affected everyone who read it!

I’ll miss it too. :(

Posted by Scylla on December 16, 2009, 07:28 AM report to moderator
1420 Points

omg i never new that harrypotter sold soo much wow

Posted by alicia00 on December 16, 2009, 08:00 AM report to moderator
29 Points

wow, this made me realize that this decade is ending… i’m going to be so sad when the movies and pretty much everything else is over…

Posted by murrdith on December 16, 2009, 08:11 AM report to moderator
2579 Points

Harry Potter has made such a huge impact on the world. It’s so amazing! Thanks for everything, Jo!

Posted by Wendelin the Weird on December 16, 2009, 08:12 AM report to moderator
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