Half-Blood Prince DVD Released Today in IndiaHBP Film
A press release has just been issued noting that the Harry Potter and the Half-Blood Prince DVD is now available in India. The DVD, which is also due out later this week for those in France, Germany and Australia among others (not out until next month for the US/UK), will contain that special preview of Harry Potter and the Deathly Hallows. According to the press release:
"The Home Video launch of Harry Potter and the Half-Blood Prince has been supported by innovative marketing programmes. The Blu-ray & DVD releases were preceded by a pre-release campaign at stores across the country & on popular shopping portals. Customers were given the opportunity to pre-book this coveted title before the November 16th release date. Each customer on pre-booking won exclusive Harry Potter merchandise: the Slughorn cap, Quidditch gym bag, limited edition film cells, liquid gel mouse pads & sketch books!"
"One will see the Harry Potter and the Half-Blood Prince promotional campaign Online - on blogs, virals, forums & quizzes on social networking sites and in exciting online contests. A 4-week out-of-home campaign will also run in over 4200+ out-of-home screens across restaurants, multiplex screens & indoor entertainment outlets. Retail outlets will treat Harry Potter and the Half-Blood Prince as the event of the year: a customer will be greeted with Harry Potter life-size cut-outs in-store & Harry Potter balloon gateways.The DVD release will also be supported by a week's Radio campaign across 6 cities - Mumbai, Delhi, Bangalore, Hyderabad, Chennai & Kolkata."