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Marketing Professor: Only Hufflepuffs Totally Loyal to Harry

Posted by: sue
October 20, 2008, 04:33 PM

The Telegraph is reporting tonight that a professor in the UK has done a study on readers of the Harry Potter novels, with the findings apparently revealing there are four distinct type of readers. According to the report, Professor Stephen Brown of the Ulster Business School says the groups closely mirror the Houses of Hogwarts, and indicates the breakdown of the groups as follows:

  • 'Hufflepuff' readers take the tales at a slow, steady and systematic pace and enjoy re-reading the books over and over.
  • 'Gryffindor' readers are eager and energetic and will devour the latest Potter book in one sitting, but quickly move on to new things.
  • 'Ravenclaws' are subversive and take the stories with a pinch of salt, while 'Slytherin' readers are not fussed about the books.They prefer the films but pretend to have read the books when it suits them.

Speaking about potential sales and continuing interest in Harry Potter now that the seventh and final book in the series has been published, Professor Brown said "It is an interesting time in the development of the Potter brand because a lot of people have moved on. It will only be people who revel in his world who will continue with their admiration of the brand," he forecast.

He also noted that "Only the Hufflepuffs are totally loyal to Harry, the Gryffindors are already moving on to other things, the Slytherins never really liked him anyway and the Ravenclaws are too busy writing their own fan fiction or posting spoof videos on YouTube."

Finally, Professor Brown said that the Harry Potter novels by J.K. Rowling do not have staying power, and noted "It could come back into fashion but I think it could be like many fads and just fade away and people will look back and say 'Why did we ever read this stuff?' "

No word if Professor Brown has ever visited a Harry Potter fan site while doing the research.

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dammit. typo. thats makes not akes lol.
lovin the pottercasters

Posted by herpothefoul on October 22, 2008, 02:15 AM report to moderator

Nope, he’s left out everyone I know. We devour it like a Griffindor and reread it like a Hufflepuff. I refuse to be considered a Griffinpuff. ;D He will just have to re-evaluate.

Posted by lemonade on October 22, 2008, 03:16 AM report to moderator

God no!!! I am a Gryffindor and i haven’t moved on yet and i dont think i will. I like to read HP over and over. Actually, i’m reading POA right now. I do like to read fan fics too.

Posted by Brie on October 22, 2008, 03:50 AM report to moderator
Callisto Lamia

Man, I am Slytherin and proud of it, but not when it comes to reading the books, like most he I must be a Gryffinpuff….. totally…..

Posted by Callisto Lamia on October 22, 2008, 08:31 AM report to moderator

I a sense a Gryffindor reader: I read the last four books in one intense sitting. On the other hand I’ve read them multiple times for my own benefit and those times my kids asked me to… Does that make me a Gryffinpuff?

Posted by BettyB on October 22, 2008, 10:55 AM report to moderator
Professor Potter

Exactly how did Brown become professor? Or is that his first name? What utter utter nonsense. What does he think he is, a sorting hat? As for his dire predictions, even Professor Trelawney would give him a “T”.

Posted by Professor Potter on October 22, 2008, 11:33 AM report to moderator

You know, he forgot a category. The ones who devour the books in one sitting… Then do it again… And again… And again…. I guess I’m closest to a Gryffindor here, but the fact that I still visit fansites everyday and obsess about the books every chance I get shows I’m a Hufflepuff too…
And it will NEVER become a fad that fades away!

Posted by Emily on October 22, 2008, 11:48 AM report to moderator

Considering the serious lack of our head of house in the movies, there’s no way a true Slytherin would prefer them to the books. Not that we’d tell the truth to some silly Muggle “professor”.
And of course Hufflepuffs read them slowly. There are some big words in those books.

Posted by Lulu on October 22, 2008, 01:09 PM report to moderator

The fact that this study is coming out now, more than a year after the release of the final book, is testament enough to the fact that HP will never leave us, in one form or another. And hooray for that!

Posted by dcrazmo on October 22, 2008, 01:57 PM report to moderator

this is great. i have just moved over to hufflepuff house. something to be proud about.

Posted by mewthree on October 22, 2008, 02:46 PM report to moderator

“Finally, Professor Brown said that the Harry Potter novels by J.K. Rowling do not have staying power, and noted “It could come back into fashion but I think it could be like many fads and just fade away and people will look back and say ‘Why did we ever read this stuff?’”

Exactly, I think he’s quite right. We are the Harry Potter generation. The people after us will never experience it the way we experienced it. I won’t go as far as saying that I will wonder why I ever read the Harry Potter book, but there’s a good chance that in the future you will have to explain to your children why the Harry Potter books were so big and that they will not understand.

Posted by Naigel on October 22, 2008, 03:59 PM report to moderator

Oh come on! Harry Potter, fade away?
I remember my cousin telling me in 1960 that rock music was a fad and would be done with in ten years too!

Posted by maci on October 22, 2008, 04:23 PM report to moderator

Why do people like him bother writing about what he CLEARLY does not understand. I bet he’s written a couple of books himself which nobody knows about or cares about. He has NO idea of the WORLDWIDE following of these books. No idea at all. I wonder how much research he has actually done. Does he know, for example, how much like McLaggen he sounds?

Posted by Belsito on October 22, 2008, 06:22 PM report to moderator

I’m another Griffinpuff. But with a touch of obssessive as I’ve just got the French paperback of 7 to complete my set of the French ones as well (I’m English)

Posted by Jacky on October 22, 2008, 06:37 PM report to moderator

I think Prof Brown’s associations are simplistic, and, will, worthless too. Just because I can read fast doesn’t mean I don’t re-read it.

Posted by IC on October 22, 2008, 06:39 PM report to moderator
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