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Update on Box Office from VARIETY

Posted by: Melissa
June 11, 2004, 07:31 AM

Earlier this week, VARIETY reported that the total North American ticket sales were a million dollars more than originally predicted - $93.7 million.

Producer David Heyman attributed its success to several factors including older kids turning up in droves. They grew up reading the books and continue to follow the movies. Teens are a core group that repeats trips to theaters for popular films.
"Our audience base is expanding. We're bringing in the newer audiences and retaining the teenagers," he told Reuters.

Good reviews and the direction from Mexico's Alfonso Cuaron, whose previous hit "Y Tu Mama Tambien" had adult themes, brought in older audiences, too, Heyman said.

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