'The New J.K. Rowling'

A children's author reveals what it's like to be hailed as 'the New J.K. Rowling' - even for a short time:
Apart from a simple-minded desire to be your own self rather than a new anyone else, the question remains: why would anyone want a New JK Rowling? The old one works perfectly well. I'm not sure another one is practical. Are there enough trees?

Thanks to Paul for the link.