MyLeaky Login

Join the largest Harry Potter Social Network on the Web! | FAQ

In the News

Harry Potter and the Marketer's Dream

Posted by: Melissa
June 08, 2003, 01:08 PM

With book five approaching, The Guardian has published an article marveling at the neverending marketing potential of Harry Potter. Said Diane Nelson, senior vice president of marketing at Warner Bros, "The success is unprecedented. Harry Potter is a bigger property than anything else we at Warner Bros have seen. The interest is equal in Britain, in the US, in Japan, in Germany. It's astonishing and we're nowhere near saturation point. The appetite is not a trend; it is a real evergreen property."

Previous Article | Next Article Browse all Recent News News

You must be logged in to MyLeaky to comment. Please click here to log in.

Finding Hogwarts
PotterCast Interviews Jo Rowling! Click here to Listen! The Books Everything...Half-Blood Prince...and the rest of the HP Films Leaky Apps

Guess That Book

"What about those [i]Monster Books[/i], eh? The assistant nearly cried when we said we wanted two."

Scribbulus Essay Project

Issue 28 - Aug. 2014

Scribbulus is THE place for Leaky Cauldron readers to submit their essays and opinion pieces!
See more over at Scribbulus!
Learn to knit your own 'Weasley Sweater'. Learn to brew your own 'Butterbeer'. Find out how at Leaky Crafts!